Mr Lonardi was born in a family where it is a tradition for the eldest son to receive the name Giuseppe, as well as to become restaurateur. His grandfather Giuseppe, whose nickname was "il Bepi", first started opening "L'ANTICA OSTERIA DA BEPI" with a strong passion for good food and fine wines. As Giuseppe was brought up in healthy sweet smells from the kitchen and from the cellar, he put in the same energy and enthusiasm as his grandfather. He learnt to appreciate good things and besides the popular "Trattoria da Bepi", he began making wines, establishing his company in 1984. This idea was also due to his friend enologist Roberto Ferrarini. Giuseppe Lonardi now owns around 7 hectares of vines and produces traditional wines well suited to the typical cuisine in Valpolicella. His Valpolicella Classico, Valpolicella Classico Superiore Ripasso, Recioto Classico della Valpolicella, Amarone Classico della Valpolicella and Privilegia are very elegant wines, obtained by maintaining traditional methods yet adopting up-to-date vinification and viticultural techniques.