Southern Comfort Co.

Southern Comfort was created in 1874 by Martin Wilkes Heron a bartender who believed whiskey should be enjoyed not endured. Dissatisfied with the harsh taste of whiskies at the time Heron’s customers begged for something a little smoother. Seizing his opportunity Heron gathered a few of his favourite fruits and spices and mixed them with whiskey. He named his concoction "Cuffs & Buttons." Turns out Cuffs & Buttons was hard to say so he renamed it Southern Comfort. A tradition was born and it's been on the label ever since.