Absolut

Absolut's history began in the 19th century with the extraordinary entrepreneurial spirit of one man Lars Olsson Smith. By his twenties he already controlled one-third of vodka sales in Sweden, a country where vodka production is a tradition. In 1879 Smith launched his finest creation "Absolut Rent Bränvin" (an absolutely pure vodka) prepared using a revolutionary distillation process known as continuous distillation - far from contenting himself with the three or four traditional distillation stages. Still used today, this unique thorough method removes impurities from the vodka while retaining the flavour of its ingredients.